May 7, 2012 —For Immediate Release
The New York Photo Festival is thrilled to announce the appointment of Presentation Partner ImageBrief, a new Australian-based online initiative connecting image buyers (designers, ad agencies, creative departments) with professional photographers. The company is launching its U.S. presence at the New York Photo Festival, where company founder Simon Moss will be on hand to deliver a keynote address and several photographer tutorials throughout the festival. The New York Photo Festival debut follows successful launches in Sydney, London, and Capetown.
Designed to transform the way images are discovered and licensed online, ImageBrief simplifies the process of finding the right shot for a campaign—making the search easier, faster, and more intelligent, while giving buyers greater budget control and eliminating page upon page of stock photo searches and guesstimating meta tags. The buyer instead posts a brief outlining image content needed, the budget, timeframe, and license term, and photographers submit work directly.
“Our agency and publishing customers love the ease of licensing images via ImageBrief,” according to CEO Simon Moss. “Less than a month after expanding into London, we’re finding creatives in one of the world’s most heralded creative cities are embracing the model over the traditional stock libraries, and have started briefing their image needs via ImageBrief”.
“They’re finding fresh, unique shots which haven’t been seen before, and because they can define their budget and usage terms upfront, they are in complete control of the process.”
Photographers are accepted by ImageBrief based on the strength of their portfolio, ensuring a high standard of image quality. With a global network of several thousand photographers—and more participating everyday—the content available to buyers continues to deepen and expand; ImageBrief has contributing photographers from 102 countries, and briefs are posted from across the globe as creatives discover a more efficient and controllable method of securing a brief’s image on budget and on time.
ImageBrief was recognised earlier this year by Australia’s leading business magazine, BRW, as one of the ten start-ups to watch.